Legal Industry’s first Behavioural Science AI Tool
Legal Industry’s first Behavioural Science AI-based Knowledge Amplification tool — Kingsley Napley & Let’s Think collaborate
Legal Industry’s first Behavioural Science AI-based Knowledge Amplification tool — Kingsley Napley & Let’s Think collaborate
Development of ‘The Knowledge Exchange’ first-of-its-kind Behavioural Science AI tool in the legal sector.
Aims to solve age-old challenge of how law firms can reveal, codify and share the knowledge accumulated by their more experienced lawyers in a way that accelerates learning and development for more junior colleagues.
Pilot programme is now up and running for populating, testing and refinement before firmwide roll-out, expected later this year.
9 April 2025 (London) — Law firm Kingsley Napley (KN) is pleased to announce its collaboration with legal tech startup Let’s Think to develop an AI-based knowledge amplification tool that unlocks and safeguards the expert knowledge of senior lawyers and makes it available to their colleagues across the firm.
Let’s Think’s Knowledge Exchange is believed to be the first Behavioural Science AI-based knowledge amplification tool within the legal industry.
It uses pioneering Behavioural Science AI technology1 developed by Let’s Think, trained on the science of expertise, learning and cognition, to elicit expert knowledge, before storing and organising it in a centralised database, and then enabling it to be retrieved, via a conversational user interface.
Kingsley Napley and Let’s Think started working together in 2024 to see how they could apply Behavioural Science AI to the legal industry for the first time, and to solve some of the key problems law firms face. Known for its people-focused culture, Kingsley Napley was keen to ensure it was investing time and thought into what technological and market developments would mean for its people and future lawyers.
Six senior Kingsley Napley litigators2 have kicked off the collaboration by working with Let’s Think behavioural scientists to share their knowledge and experience so it could be codified into a continuous workflow tool that will be the core engine of the product. This product will be refined, tested and populated with a wider group of senior and junior lawyers in the months ahead, before final launch across the firm expected later this year.
The aim is that this AI knowledge amplification tool will:
Protect and catalogue intellectual capital at the firm so it’s not lost when senior lawyers leave or retire;
Improve tacit knowledge sharing between senior and junior lawyers, and other experts across the firm, even if they are working remotely;
Be a knowledge reflection tool for senior lawyers, helping them to crystallise learning points from their work and ways of applying it;
Be a ‘continuous legal brain’ at the firm, accessible to all, which will benefit lawyers and clients alike.
Sarah Harris, Director of Innovation and Knowledge at Kingsley Napley, comments: “Much of the narrative around the use of AI within the legal sector is about what people can get the technology to do and how closely it can replicate more routine legal tasks. Whilst that is, of course, an important part of any AI strategy, we wanted to look beyond that to what it means existentially for lawyers. We asked: What is it about our lawyers that our clients find value in? With a firm like Kingsley Napley, it is the fact that their lawyer has a great deal of lived experience of dealing with similar disputes or situations and can therefore help clients practically navigate their matter. Our aim is to leverage and democratise that intellectual capital within our business, to amplify and fast-track the value to our own people and therefore our clients. If we can use technology to enable greater and earlier exposure to legal decision-making we can look again at how we provide value and how it is priced.
“For us, it is not just about what we can get the technology to do but more about what the technology can enable our people to do. How can we supercharge our people, both current and future, to better serve our clients?
Sarah adds: “This initiative reflects the priority we put on our team-based culture at Kingsley Napley and the importance of continuous learning for our people. What’s more we are proud to be supporting a female-led law tech in collaborating with Let’s Think on this project.”
Wendy Jephson, CEO and co-founder of Let’s Think who is a dual qualified lawyer, business psychologist, and serial tech entrepreneur, comments: “I am delighted we are partnering with Kingsley Napley as our first development customer in the legal sector. From our first meeting, Sarah understood how a centralised legal brain built on Kingsley Napley’s real-world expertise could improve training, professional development, and client service across the firm.
“Senior employees at law firms have a wealth of expert knowledge, yet research shows 90% of this ‘tacit knowledge’ is unwritten3, which means it’s lost when people retire or leave. Let’s Think aims to close this gap with ‘The Knowledge Exchange’ — an easy-to-use tool that automates expert knowledge elicitation without impacting billable time, then stores and organises it so that it can be easily accessed by others working in any office or remote location.
“By making ‘invisible thinking’ visible, The Knowledge Exchange helps law firms better understand how to use experts and their expertise to improve people, productivity and profits, and gives their clients broader access to the firm’s expertise. With Behavioural Science AI, we aim to amplify and share human expertise, not replace it.”
Wendy adds: “How to retain and monetise their intellectual capital has long been a conundrum for law firm leaders and we believe we can now help to meet that challenge. The Knowledge Exchange is the easiest way for firms to capitalise thinking.”
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Behavioural Science AI decodes the complex thought processes that underpin expert judgements and decision making on complex legal matters, for example, and will deliver it at scale across firms via a novel workflow visualisation tool.
The six senior lawyers engaging with the project thus far include partner and Head of Criminal Litigation Louise Hodges, as well as others from Kingsley Napley’s Criminal Litigation and Dispute Resolution team.
Source: Oranga 2023
About Kingsley Napley
Kingsley Napley LLP is a Top 100 UK based law firm providing expertise for clients’ business and private lives, when it matters most. We advise in the following areas: corporate and commercial, criminal, dispute resolution, employment, family & divorce, immigration, medical negligence & personal injury, private client, public law, real estate & construction, restructuring & insolvency and regulatory law. The firm has featured for over a decade in the Best Companies list of great places to work in the UK.
About Let’s Think
Let’s Think was co-founded by Wendy Jephson, Anna Leslie, and Clare Fisher in London in 2022 and secured pre-seed funding and B Corp certification in 2024. Wendy previously co-founded Sybenetix, a fintech company building bespoke behavioural science models to detect financial crime in asset management firms, which was bought by Nasdaq in 2017. The focus of Let’s Think has been to combine behavioural science methodologies with cutting-edge GenAI, visualisation and analytical technology to create the first knowledge amplification tool for professional services firms built on Behavioural Science AI. Let’s Think is working with leading UK law firms, including Kinglsey Napley, to accelerate development of The Knowledge Exchange.
Kingsley Napley agreed both to invest in and partner with Let’s Think in 2024 and has been working with them since then to develop the Let’s Think Knowledge Exchange for the legal market. The tool elicits expert knowledge from senior lawyers’ brains and displays it in a way that others in the firm can access. An early version of the product, designed following work with six senior litigators, along with the firm’s new qualified and trainee groups, is currently being piloted. The tool will be tested, refined and further populated before an internal launch across the firm expected later this year.
About The Knowledge Exchange
The Let’s Think Knowledge Exchange is a ‘legal brain’ that translates the specialised legal knowledge and complex thinking behind a firm’s own real-world legal cases into a tacit knowledge dataset that can be accessed across a firm, helping lawyers and firms get to quality quicker.
