Chief Executive Officer & Co-Founder

Our purpose at Let’s Think® is to help people think brilliantly.  As CEO and Co-Founder of Let’s Think®, Wendy is forging the team and the technology to deliver on this purpose.

Dual qualified as a commercial lawyer and Business Psychologist with domain expertise in healthcare and financial services, Let’s Think is Wendy’s second start up.  As Co-Founder & Chief Behavioural Scientist, Wendy was instrumental in the original vision, growth phase and acquisition of her first company, Sybenetix, by Nasdaq.  At Nasdaq she created and led their new Research & Ideation function.  A cross-functional and interdisciplinary team combining behavioural and computer science, financial domain knowledge, and advanced analytics to bring diverse thinking and cross-industry experience to designing and delivering technology to solve some of the biggest challenges facing financial services.

Recognised as a leader in her field, Wendy regularly delivers keynotes to Regulators, Buy and Sell-side organisations and leading universities around the world on topics as diverse as AI, Surveillance, Technology Design, Cognitive Engineering, Organisational Resilience and Conduct and Culture.