How Behavioural Science Reveals How We Really Think, Decide and Act
Clare Fisher Clare Fisher

How Behavioural Science Reveals How We Really Think, Decide and Act

Behavioural Science AI combines behavioural science methods with GenAI and advanced analytics to surface, evolve, and amplify expert knowledge. It’s a prized asset rarely captured by traditional systems. In Part 1 of our explainer series, we unpack what behavioural science really is—and what it’s not.

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