Wendy Jephson, CEO and founder of Let’s Think, explores how behavioural science is revolutionising knowledge management and decision-making in legal organisations. Drawing from her extensive experience at NASDAQ and in legal tech, Jephson shares valuable insights into capturing tacit knowledge and improving critical thinking through technology.

LawtechUK’s GenAI event – Scepticism has shifted to enthusiasm. Read Catherine Bamford’s thoughts on the role Let’s Think can play in demonstrating the transformative potential of GenAI across the legal sector

Highlights from her very successful and varied career, taking in Wendy’s time at Reed Smith predecessor firm Richards Butler, as a senior in-house counsel, in several posts as a behavioural psychologist (including at NASDAQ) and more recently as CEO and co-founder of Let’s Think – a behavioural science-led tech company focused on how to elicit, capture and transmit knowledge and understanding within organisations. Wendy demonstrates the ongoing value that her legal training delivers to her business career, not least in building an understanding of deal drivers and blockers.