Future proofing the professions with
Behavioural Science AI
Transform individual legal expertise into a firm wide asset
Our pioneering Behavioural Science AI surfaces and systemises the invisible expertise that drives your firm’s success — turning it into everyday Knowledge Assets shared across teams, matters, and clients.
Expert impact across every client, every team, every day
Behavioural Science AI enables law firms to apply senior lawyers’ signature thinking and know-how to create firmwide Knowledge Assets from siloed expertise.
It’s the foundation of the Let’s Think Knowledge Exchange.
Reveal: Guided questions help senior lawyers reflect and articulate their tacit knowledge in minutes
Retain: Behavioural Science AI analyses and organises those insights into clear, reusable Reflections
Reframe: Reflections become Knowledge Assets embedded into firm-wide systems and workflows for teams, across the firm and with clients
Think once, use many
Lawyers spend countless hours sharing the same insights with different people, at different times, for different purposes.
Some of that knowledge is written down or recorded, but most is not.
The Knowledge Exchange helps them capture that thinking once and apply it again and again across the firm.
It unlocks a valuable data set currently missing from most firms.
Trained in expertise, learning and cognition
Using the same advanced interviewing and knowledge-elicitation techniques proven in 25+ years of behavioural science practice, Behavioural Science AI decodes expert reasoning and decision-making. It captures deep, tacit expertise and amplifies it across your organisation.
It’s AI to amplify human thinking, not replace it.
Benefits for your firm
Centralised legal brain: Ensure every case benefits from the firm’s collective wisdom — past and present.
Improve training: Fill gaps caused by hybrid working and AI automation, giving juniors ongoing access to senior expertise.
Free up senior lawyers’ time: Reduce repeat knowledge sharing, allowing them to think once, use many.
Scale mentoring: Enable senior lawyers to mentor hundreds of juniors at once.
Reduce write-offs: Improve billing narratives through clearer articulation of value-based work.
Protect intellectual capital: Retain critical knowledge when lawyers leave or retire.
Ideas shaping the future of thinking….
In the News by Let's Think
